8 Ink Media - Through-the-line advertising

At 8 Ink Media we have a through-the-line advertising philosophy that allows advertisers to utilise above-the-line, below-the-line and added value components to create maximum exposure for brands in both seventeen and National Geographic Kids.

seventeen

Seventeen is the world's number one magazine for teens and an influential force in youth culture today, having been a strong voice for young women for nearly 60 years. Seventeen South Africa (launched at the end of 2003) is a high-quality, glossy, larger format magazine. A relationship with seventeen allows marketers to tap directly into one of South Africa's most active consumer segments in a way that ensures print and online communication with the 12-21-year-old market (LSM 7-10). An urban distribution footprint sees seventeen on sale at all major retailers and newsagents throughout South Africa.

Our most recent circulation figure of 38 301 makes us the fatest growing youth title!

Seventeen has received fantastic support from top local brands thus far, and is a truly unique vehicle that directly reaches the brand and image-conscious teen market. We have a variety of added value opportunities in seventeen involving our UrbanScouts™ programme and popular website (both are highlighted below).

UrbanScouts™

Advertisers have the opportunity of utilising our UrbanScout™ research programme in which a variety of options are available to conduct research amongst the teens of today. Advertisers in seventeen automatically qualify for UrbanScout™ research - in accordance with their number of insertions - as added value, creating a sure-fire way of keeping their finger on the pulse of the dynamic teen market.