Any seventeen reader aged between 13 and 24 wishing to become an UrbanScout™ can register on the seventeen.co.za website. The UrbanScout™ registration form provides 8 Ink Media with a basic demographic profile of the UrbanScout™. Once the registration form has been completed, the UrbanScout's™ details are added to the database and the Scout is then able to participate in the monthly surveys.