8 Ink Media's UrbanScouts™ are an exclusive panel of 3 000 all-South African gals - aged between 13 and 24 years - who have volunteered to act as seventeen's "ground troops" - scouting out trends in the youth market and telling us what's on teens' minds.

The UrbanScouts™ participate in two online surveys each month. These surveys aim to generate information regarding the lifestyle, activities and interests of the youth market. All the information gleaned from the UrbanScouts™ is compiled into a database - which allows both a better understanding of and more effective communication with the youth market. Regular advertisers can tap into the UrbanScout™ database when developing products, establishing tone, evaluating creative, predicting trends and much more.