About seventeen
Seventeen is an icon brand and the world’s number one teen magazine. Published in 9 countries, seventeen is an influential force in youth culture today, having been a strong voice for young women for nearly 60 years.

Seventeen was launched in SA, by 8 Ink Media under licence from Hearst International. It is published monthly and retails for R24.95. The average age of the reader is 17, but so as to have an aspirational appeal, she "lives the life" of a young adult of 20. Seventeen is a real girl-world guide and offers advice, tips and information about fashion, beauty, health, relationships, love, celebrities and real life issues.

Seventeen SA currently enjoys a print run in excess of 60 000 copies with an urban distribution footprint that sees it on sale at all major retailers and newsagents throughout South Africa. The magazine is supported by innovative and tactical marketing activities, aimed at building an intimate and rewarding relationship with readers and advertisers.

Seventeen allows marketers to directly tap into one of South Africa’s most active consumer segments through its dynamic print and online package, ensuring maximum penetration in the 12 - 21-year-old market (LSM 7-10).

Editorial Mission
"Seventeen is every girl’s quintessential life guide - stylish, sussed and centred, it’s her fashion compass, celebrity hotline and trusted confidante; challenging the status quo and empowering her future."

Seventeen Through-the-line advertising - Statement
Seventeen South Africa is a high quality, glossy, larger format magazine. A relationship with seventeen allows marketers to tap directly into one of South Africa’s most active consumer segments in a way that ensures print and online communication with the 12- 21-year-old market (LSM 7-10).

At seventeen we have a through-the-line advertising philosophy which allows advertisers to utilise Above-the-Line, Below-the-Line and added-value components to create maximum exposure for brands in seventeen. Seventeen has received fantastic support from top local brands thus far and creates a fantastic vehicle to directly reach the brand and image conscious teen market! We have a variety of added-value opportunities in seventeen, such as our UrbanScouts™ and interactive website are highlighted below.

Urbanscouts™
Advertisers have the opportunity of utilising our research Urbanscout™ research programmes - a variety of options which are available to conduct research amongst our Urbanscouts™. Advertisers in Seventeen automatically qualify for Urbanscout™ research in accordance with number of insertions as added value - creating a fantastic way of keeping the finger on the pulse of the dynamic teen market of today.

Seventeen.co.za
Seventeen views print and on-line as one destination - the one complementing the other. At seventeen, there is strong link between driving readers from the magazine to logging onto our website. Should advertisers be present with an advertisement or advertorial, they will automatically qualify for online exposure on our website in the form of a banner, text box or skyscraper with the option of adding a click through address which will take visitors directly to your own local or international site. Advertisers have automatic access to seventeen.co.za - this is included in the basic rate.

Want a piece of the action? Contact our sales team.

Publisher
DENE STRAIN
T +27 21 412 2990
dene@8inkmedia.com

Digital Publisher
NATALIE DIXON
Tel: +27 21 412 2935
natalie.dixon@8inkmedia.com

Digital Associate Publisher
ANUSHA FORBES
T +27 21 412 2943
anusha@seventeen.co.za


Facts
Target market: LSM 7-10. Girls; Age 12-21 but do have readers up to the age of 24
Size: 275mm x 210mm
Paper stock: 90gsm text and 150gsm cover
Print run: 60 000 (average)
Frequency: 12 issues per year
Cover price: R24.95
Circulation: April - June 2009: 36 254

Advertising Rates: click here to download PDF

Website: www.seventeen.co.za